Skoda

website: skoda-auto.com

Challenge
Create a brand language wiithin VW Group for Skoda that expresses the unique personality of the Skoda brand and its Czech roots, in the working environment.

Insight
As a growing new economy, the Czech Republic now has a vibrant and individual culture, with its own eclectic design expression. Skoda’s brand had the opportunity to reflect this design heritage.

Solution
We created a series of environmental graphics together with 3D elements create a unique feel within a standard office environment.

A combination of English and Czech language, together with images from Skoda’s past and the Czech capital, Prague, creates a quirky, distinctive workspace that reflects the Skoda brand’s individuality.